Chip Averwater

6 Truths of Retailing

Retailing can be immensely satisfying—and incredibly frustrating, sometimes in the same ten minutes. Nothing about retail is rocket surgery, but putting it all together tests the skills (and sanity) of every wannabe Wanamaker. Here are six of the “trut... Read >

7 Truths of Retail Selling

As retailers most of our effort and expense go into creating great stores and getting customers to come to them. Whether it pays off depends on what our sales people do with them when they get there. Profitability is often the difference between good sal... Read >

7 Truths of Retail Hiring

1. A company is known by the people it keeps. People are not the only components of a retail store—there are also a building, inventory, policies, procedures, organization, marketing, and a thousand more details. But all of these things are determined... Read >